WOW Market Research
Welcome to the World Organization of Webmasters Market Research page. The following links will take you to industry whitepapers, industry reports, and market studies that are available to members of WOW at a discounted rate. Please let us know if there are any reports that you would like to see here, please contact us at .
Web Site Software Strategies: A Blueprint for Dynamic Destinations
The next-generation Web site will no longer be a collection of static pages, but a dynamic destination-a powerful revenue-producing medium that reduces costs and provides an active, engaging and personalized experience.
Jupiter's book-length research study, Web Site Software Strategies, analyzes what it takes to develop a dynamic destination and evaluates the software market for tools, servers and site management. An essential part of your Web site blueprint, Web Site Software Strategies answers thought-provoking questions:
I. EXECUTIVE ANALYSIS
A Web site's software budget depends on a number of factors, including site functionality, purchase needs tied to hardware support, extensibility, and interoperability requirements. Complete out-of-box server software costs start at approximately $60,000 and can increase to more than $350,000.
Telco & Cable Internet Strategies Opportunities for the Consumer Marketplace
In light of telecommunications deregulation, the playing field for converging technologies into the home is wide open. The major long distance, local telephone and cable multiple service operators are all formulating consumer Internet business plans to capture their share of the market. The Telco & Cable Internet Strategies report analyzes the strategies and revenue potential of these three major groups, providing a comprehensive view of the competitive landscape versus other Internet service providers including America Online. Also included is analysis of bundled services and whether or not they truly provide a competitive advantage. If you're a senior executive at a long distance or local and regional telephone company, a cable MSO, independent ISP, consumer online service or Web content developer, Telco & Cable Internet Strategies provides strategic analysis and projections that will help you determine which course to take in this increasingly competitive market.
An excerpt from the Telco & Cable Internet Strategies Opportunities for the Consumer Marketplace
I. EXECUTIVE ANALYSIS
Copyright © 1998 Jupiter Communications
Internet Business Report describes and defines new paradigms for Internet-centric computing, communications and entertainment. From competition for standards in browsers to new concepts like Internet telephony, Internet Business Report looks at the future of consumer interactivity as it relates to the Internet--clients, servers, networks, and applications.
Excerpt from the March 1998 issue of Internet Business Report
Building Dynamic Destinations
Web site developers are caught in a buy vs. build dilemma. Current tools and off-the-shelf solutions often lack the sophistication and flexibility required to build today's increasingly complex dynamic destinations. Most top sites have invested countless hours in building custom software to suit their needs. However, many off-the-shelf solutions are becoming robust enough to scale up to the needs of these demanding sites. This month, Internet Business Report profiles two software vendors, Vignette (see Keeping Content Under Control) and Macromedia (see Blurry Outlook: Visual HTML Editing), because they face the problem of convincing site developers that they no longer need to hand-build custom solutions. Both companies have done extensive research into the market, paying close attention to the ways developers actually use existing tools. Vignette's StoryServer helps dynamic destinations efficiently manage and display their content. Macromedia's Dreamweaver is a visual editor for building Dynamic HTML. Today's top Web sites will demand that these tools and solutions live up to their needs; otherwise, they will just continue building their sites from scratch.
In This Issue: