Welcome to WOW's Marketing resource

The marketing resource will be providing educational information and resource links designed to assist our visitors in gaining additional insight into the marketing field. WOW's marketing experts and guests will be providing technical insights on a regular basis. Additional information and resources can be found in our member's section. To join, please click here.

The following is an example of the marketing reports that we will be covering.

WOW Marketing Review

Karen Stairs, Editor

As a new WOW member benefit, Interactive PR & Marketing News will be providing quarterly analysis and updates of marketing issues that affect you, the Webmaster, the most. Topics of consideration are listed below, and as always your feedback is appreciated.

  1. Hot, new resources, technologies and tools
  2. Emerging trends in online content and capability
  3. Regulation and standardization within the industry
  4. Tips on how to foster a genial working relationship with management.

Creative Developer, Internet Manager, Executive Producer, Webmaster . . . as the role of the Internet evolves so do these new Web professions. From one company to another, these four different titles might share the exact same set of responsibilities, or have very little in common. But across the board, the key constant areas in which you need to keep on top, whether you design, develop, implement or maintain, are legal, marketing, security and technical.

Many do not immediately realize how marketing touches your everyday role. But it does and in no small way. I know that in our company the marketer and webmaster work hand-in-hand. Together they determine what is possible, what preparations need to be made to implement new ideas and what limitations must be overcome. The Webmaster influences what the "customer/viewer" sees and has the ability to do online. Often times the Webmaster incorporates these marketing responsibilities into his everyday role.

The mission of Interactive PR & Marketing News is to prepare, inform and advise today's marketers and creative developers on the ever-changing role of the Internet. In our biweekly issues, we deliver news and strategies on how best to advertise, market and promote products and services on the Internet. We announce hot new technology developments, critique best/worst sites, publish case studies analyzing reality-based campaigns and provide vital market research results.

Please contact me with any story ideas or questions. I look forward to hearing from you soon.

Karen Stairs, Editor
Interactive PR & Marketing News
Phillips Business Information, Inc.
1201 Seven Locks Road
Potomac, MD 20878
P/301.340.7788, ext. 2143
F/301.340.1451